Privacy policy

Allbirds, Inc. and its affiliated entities prioritize the protection of personal information collected from individuals interacting with the company through online platforms, retail locations, customer support channels, events, or promotional activities. This privacy statement describes how data is gathered, used, shared, and safeguarded, as well as the choices you have regarding your information. References to Allbirds encompass the company and its related entities, while references to you apply to anyone engaging with Allbirds in any capacity.

Personal data is collected and processed to support normal business operations, comply with legal obligations, and maintain the security and functionality of services. This includes fulfilling orders, managing customer accounts, responding to inquiries, providing requested products or services, and performing contractual duties or pre-contract actions. Some activities, such as participating in promotions, surveys, or marketing campaigns, are based on consent, which may be withdrawn at any time.

The type of information collected varies depending on how you interact with Allbirds. When creating an account, placing an order, subscribing to updates, or contacting support, details such as your name, email, mailing address, phone number, and payment information may be collected. Communications through email, phone, text, or in-person interactions may also be recorded or monitored where legally permitted, supporting service quality and employee training.

Additional information may be obtained when participating in surveys, product reviews, research studies, contests, or promotions. This information helps improve products, services, and overall customer experience. Public content you post, such as reviews or social media interactions, may be visible to others and is not protected in the same manner as private information.

Allbirds may also receive data from third-party service providers or marketing partners to supplement internal records and enhance service delivery. Certain technical information is collected automatically when using digital services, including device identifiers, IP addresses, browser details, approximate location, page interactions, and time spent on content. In-store technologies may gather information for analytics or security, and offline data may be linked to online records when appropriate.

Personal information is used to process orders, deliver products, personalize experiences, provide support, communicate updates, conduct internal analytics, develop products, improve operations, prevent fraud, and comply with legal obligations. Marketing communications may be sent based on interests and preferences, with the option to opt out of non-essential messages. Cookies and similar technologies are used to enhance website performance, remember preferences, and deliver relevant advertising, which can be managed through device or browser settings.

Information may be shared with trusted service providers, affiliates, or business partners for operational purposes such as payment processing, fulfillment, analytics, support, or technology infrastructure. It may also be disclosed to legal, financial, or professional advisors, or authorities when required by law, to protect rights or property, or during corporate transactions like mergers or asset sales.

Allbirds implements reasonable safeguards to protect personal data, retaining it only as long as necessary to meet operational, legal, or contractual obligations, after which it is securely deleted or anonymized. Services are not intended for children, and the company does not knowingly collect data from minors. Individuals may exercise privacy rights under applicable laws, including access, correction, deletion, or restriction of their data, and choices regarding marketing communications. Updates to this privacy statement may occur periodically, and continued use of Allbirds services after changes constitutes acceptance of revised terms. Questions or concerns may be directed to Allbirds through designated contact channels.